Main Page | See live article | Alphabetical index Communication planning is figuring out how to communicate important messages to key stakeholders of an organization in the most effective way possible. Communication planning, while often overlooked, is an important business function that can become urgent; for example: in change management situations where communication can counter the anxiety triggered by organizational changes in crisis management such as the Tylenol scare or the Union Carbide Bhopal incident Communication plans may be internal or external in focus. For instance: Internal: rolling out a new benefit program to the employees of the business External: letting the shareholders know about a new stock offering; letting customers know about a new product offering Elements of organizational communication planning include: credibility message channel audience timing effectiveness Also see public relations media relations This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.