In various British Universities, notably Oxford, York and Exeter, student societies named Douglas Adams Society, or DougSoc for short, have been formed to honour the spirit engendered in Douglas Adams' works.

While it is true that Douglas Adams, in life, disapproved of the establishment of societies in his name (in a written reply to the Oxford University DougSoc he referred to them as 'a bunch of wankers'), in reality the activities of the groups focused very little on the author, and more on getting drunk, writing and performing reviews, role playing pub crawls, and other somewhat creative activities.