Main Page | See live article | Alphabetical index Eircell handled the Irish mobile cellular networks defined by the access codes 088 (analogue system) and 087 (digital GSM 900 system.) Eircell underwent a major branding excercise prior to its accquisition by the Vodafone group. The main branding was to associate a shade of deep purple with the company. When Vodafone re-branded with their trademark shade of red, wits commented that "Red is the new purple." This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.