The term "fluffy bunny" is used within Neopaganism as a partially humorous label for the tendency for paganism to be viewed in a New Age "sweetness and light" manner. Adherents to Wicca and other aspects of paganism who tend to look primarily upon the positive aspects of the faith, while downplaying the more serious, traditional aspect, are often dubbed "fluffy bunnies" in a manner similar to usage of the term fanboy. Some more reconstructionist pagans consider all of Wicca to be fluffy-bunny in nature due to possiblity that it is the sole creation of Gerald Gardner based on popular historical/archeological theories of his day and pre-existing occult practices.

Wiccan author Silver RavenWolf, in whose works many see these sort of theme, is sometimes referred to as "Silver FluffBunny."

The term "fluffy bunny" is also used in a light-hearted manner by pagans who criticize and mock the tendency towards being too "serious" in the pagan community. Self-deprecating humor, they note, is a way of letting off steam.

In the same lexical field as "fluffy bunny" is "wanna-blessed-be," which originated on the television show Buffy the Vampire Slayer as a play on the Pagan salutation "blessed be." It more precisely means someone who gets involved in Wicca or other Neopagan paths as a fad or form of rebellion rather than out of actual religious devotion.

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An unrelated use of the term is a party game called fluffy bunny or fluffy bunnies. A number of contestants take it in turn to put a marshmallow in their mouth and say the phrase 'fluffy bunn(y/ies)' in a recognisable fashion. In each round they retain the existing marshmallow(s) in their mouth (without chewing or swallowing) and add another, before attempting to repeat the phrase. The winner is the player who manages to say 'fluffy bunn(y/ies)' before spitting out (or choking on) the marshmallows.