Hello Kitty is one of the many fictional characters produced by the Japanese company Sanrio. Hello Kitty merchandise is usually bright pink and often features the Hello Kitty logo of a small white cartoon cat with a bow on the top of its head. Hello Kitty is a rather old trademark for a Japanese company, having been first copyrighted in 1978.

Although mainly aimed at the pre-adolescent female market, the Hello Kitty product range goes all the way from purses, stickers and pen sets to toasters, televisions, clothing, computer equipment, and sex toys. It has a cult-like following, especially in Asia, where Hello Kitty adorns cars, keychains, purses, bags and many consumer products.

This character was once featured in an advertising campaign of the retail chain Target.

Singer Lisa Loeb has admitted to be a fan, and has even dedicated a whole album in homage to Hello Kitty, called Hello Lisa.

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