Hinterland Who's Who is a series of 60-second public service ads profiling Canadian animals and birds, produced by Environment Canada in the 1960s. The distinctive refrain of flute music that each of these ads opened with, along with the deadpan style of the narrator describing the animal over footage of it taken in the wild, became a widely recognized feature of Canadian pop culture.
In 2003 Environment Canada began producing new episodes of Hinterland Who's Who, featuring sped-up "modernized" music and a narrative including suggestions for conservation along with the description of the animal itself.
