Jack Daniel's is a Tennessee whiskey distillery and brand known for its square bottles and black label.
The company, based in Lynchburg, Tennessee, has been owned by the Brown-Forman conglomerate since 1956. However, it has continued to pretend in marketing that Lem Motlow, who died in 1947 and was nephew of the founder Jasper Newton "Jack" Daniel, is "Proprietor". Likewise, the advertisements continue to say that Lynchburg has only 361 people (it is not clear for what long-ago census this figure is correct).
