John Held Jr. (1889-1958) was one of the most famous magazine illustrators of the 1920s. His cheerful art defined the flapper era so well that many people are familiar with it today. His post-1930 works are not as well-known, but he was versatile enough to earn a living through the Great Depression and beyond. By 1952, the nostalgia market was dominated by 1920s designs, and Held's earlier works enjoyed a revival.

External link