Main Page | See live article | Alphabetical index In business, a microenvironment consists of those forces close to a company that affect its ability to serve its customers. Michael Porter in "Porter's Five Forces" categorised these as: Rivalry among existing Competitors Threat of new Competitors Bargaining Power of Customers Bargaining Power of Suppliers, and Products that can be used as Substitutes for the product A change in any of these normally requires a company to re-assess its position in the marketplace so that it remains differentiated. This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.