Main Page | See live article | Alphabetical index Mike A. Males (born 1950) is an American sociologist who teaches at UC Santa Cruz. He is best known for his book Scapegoat Generation, which analyzes statistics to dispel many popular myths about today's youth. Other books of his include Framing Youth and Smoked: Why Joe Camel Is Still Smiling. This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.