Multichannel Marketing is marketing that employs the use of multiple marketing channels to reach potential customers in its market share. This strategy is used to reach a target market which is not entirely accessible through a single channel. A Multichannel Marketing strategy has been statistically proven more effective than a single marketing channel strategy.
An example of Multichannel Marketing is Dell Computer, who promote their personal computers through:
- Direct Mail
- Magazines
- Online Banner Ads
- Television
- Affiliates