National Organization for Women (NOW) is an American feminist group founded on June 30, 1966 in Washington, D.C. by women attending the Third National Conference of the Commission on the Status of Women. Among the 28 founders was Betty Friedan, author of The Feminine Mystique (1963), who became NOW's first president. During the 1970s NOW promoted the Equal Rights Amendment to the U.S. Constitution

The group remains active in lobbying legislatures and media outlets on women's issues.

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