South by Southwest (SXSW, Inc.) is a private company based in Austin, Texas, with a year-round staff of professionals dedicated to building and delivering conference and festival events for entertainment and related media industry professionals. Since 1987, SXSW has produced the internationally recognized Music and Media Conference & Festival.
As the entertainment business adjusted to issues of future growth and development, in 1993, SXSW added conferences and festivals for the film industry (SXSW Film) as well as for the blossoming interactive media (SXSW Interactive Festival). Now three industry events converge in Austin during a Texas-sized week, mirroring the ever increasing convergence of entertainment/media outlets.
In addition to the SXSWeek events, NXNW is a production of SXSW as well. In association with NOW, an alternative newsweekly in Toronto, SXSW is also involved in North by Northeast (NXNE), held in Toronto, Canada in late Spring.