The Standard Motor Company was founded in Coventry, England in 1903 by Reginald Walter Maudslay.
During World War I, the company produced a number of aircraft including "Sopwith Pups" and "Bristol F2-B's".
By 1924 the company had a share of the market comparable to Austin, but by the late 1920s profits had fallen dramatically due to heavy reinvestment, a failed export contract and poor sales of the larger cars.
In the 1930s, fortunes impoved with new models, the "Standard-nine" and "Standard-ten" which addressed the low to mid range market.
During World War II, the company produced "mosquito" aircraft.