Main Page | See live article | Alphabetical index A target market is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Targeting strategy is the selection of the customers you wish to service. The decisions involved in targeting strategy include: how many segments to target which segments to target how many products to offer which products to offer in which segments There are three steps to targeting: market segmentation target choice product positioning Targeting strategy decisions are influenced by: market maturity diversity of buyers needs and preferences the company's size strength of the competition the volume of sales required for profitability Targeting can be selective (eg.: focus strategy, market specialization strategy or niche strategy), or extensive (eg.: full coverage, mass marketing, or product specialization). see also: marketing, market segment, positioning, Crossing the Chasm List of Marketing Topics List of Management Topics List of Economics Topics List of Accounting Topics List of Finance Topics List of Economists This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.