Tourism is arguably the most important economic branch in Bulgaria.
There are a lot of museums as well as historical places and monasteries.
In winter, one can go skiing in Borovetz, Bansko and Pamporovo, and in summer - to resorts at the Black sea such as Sozopol, Nessebur, Golden Sands, Sunny Beach, Albena, St. St. Constantine & Helena and many other.
The mountains of Rila, Pirin and Balkan are attracting climbers from different parts of the world.
Hikers also enjoy being in the mountains of Vitosha, Rodopa and many other mountains.