Alternate Reality Gaming is a new design of computer games which has recently become heavily discussed in computer gaming cricles.

An ARG is a game that deliberately blurs the line between the in game and out of game experiences. Often events that happen inside the game reality will 'reach out' into the players life in order to bring them together. Elements of the plotline may be provided to the player in almost any form, some of those used have been:

  • e-mail
  • websites, both those obviously connected with the game and those innocent looking
  • phone calls to a players home, cell or work phone
  • snail mail
  • newspaper articles or classifieds
  • chat/aim/icq and so on - the games have been known to initiate conversation
  • IRC channels

These games often have a specific goal of not only involving the player with the staff or fictional characters but of connecting them to each other. Many game puzzles can be solved only by the collective efforts of multiple players. Players however may be driven by conflicting motivations and thus not always be trustworthy.

Table of contents
1 Brief history
2 Terminology
3 Resources

Brief history

  • One of the earliest large scale examples of this was the EA game known as Majestic. Though the game itself suffered commercial failure and had significant problems, it remains a useful initial case study for the genre.

  • The most successful ARG to date has been Beast from Microsoft, a game created to promote the movie A.I and something of a cultural phenomena when it was released.

Terminology

  • ARG - the abbreviation for Alternate Reality Game
  • Beast - the promotional game by Microsoft for the movie A.I
  • Beasting - to play an ARG
  • Cloudmakers - the original group that took on Beast. They are also credited with coining most of the terminology.
  • Curtain - the layers of plot, technology and social contract between the players and the PuppetMasters
  • Evan Chan - the fictional character murdered in Beast.
  • Guide - a narrative of the experiences of gameplay, including the process of clue discovery and puzzle solving.
  • PuppetMasters - the usually secret group that controls a ARG
  • Rabbit Hole - the initial page or clue that drives the player into the game.
  • Trail - a list of sites, clues and other items found during gameplay

Resources