Main Page | See live article | Alphabetical index There are other technical meanings of attitude Attitude is a key concept in social psychology. Attitudes are relatively enduring views on people, behaviour, or events. Unlike personality, attitudes are expected to change as a function of experience, and there are numerous theories of attitude change, including: Dissonance-reduction theory, associated with Leon Festinger Self-perception theory, associated with Daryl Bem The major debate in the theory of attitude change is whether attitude change causes behaviour change or vice versa. This article is a (grievous) stub. You can help Wikipedia by fixing it. This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.