HTML has been in use since 1991, but the first standardized version with a reasonably complete treatment of international characters was version 4.0, not published until 1997. Considerable care must be exercised when creating HTML pages with special characters outside the range of 7-bit ASCII to ensure two goals: the integrity of the information stored in the HTML document, and proper display of the document by the largest possible variety of browsers.

The document character set

When HTML documents are served to the viewer, there are two ways to tell the browser what specific character encoding is used. First, HTTP headers can be sent by the server along with each page. A typical header looks like this:

Content-Type: text/html; charset=ISO-8859-1

The other method is for the HTML document to include this information at its top, inside the HEAD element.

<meta http-equiv="Content-Type" content="text/html; charset=US-ASCII">

Either method advises the receiver that the file being sent uses the character set specified. Of course, it would be a very bad idea to send incorrect information. For example, a server where multiple users may place files created on different machines cannot promise that all the files it sends will conform (some users may have machines with different character sets). For this reason, many servers simply do not send the information at all, to avoid making any false promises.

Browsers receiving a file with no character set information must make a blind assumption. The safest is probably to assume ISO 8859-1, but it is also common for browsers to assume the character set native to the machine on which they are running. The consequence of choosing incorrectly is that characters outside the printable ASCII range (32 to 126) may appear incorrectly. This presents few problems for English-speaking users, but other languages require characters outside that range for everyday use.

For maximum compatibility, it is increasingly common for multilingual websites to use the UTF-8 encoding of the ISO 10646/Unicode character set, which provides a superset of almost all existing character sets.

It is important to point out that successful viewing of a page is not necessarily an indication that it is encoded correctly. If the creator of a page and the reader are both assuming some machine-specific character set, and the server does not send any identifying information, then the reader will nonetheless see the page as the creator intended, but other readers with different native sets will not.

Character entity references

In addition to native character encodings, characters can also be encoded as HTML entities, using the encoding format derived from the use of entities in SGML.

Many symbolic character entities have been defined. For example, the character 'λ' can be encoded as &lambda;. This use of the '&' character as an escape character for character entities means that literal '&' characters in HTML need to be encoded as an entity themselves, as &amp;. Similar escapes are required for the '<' and '>' characters, encoded as &lt; and &gt; respectively.

Decimal and hexadecimal HTML character references can also be used, based on the Unicode numeric code for the character encoded. For example, λ can also be represented as a decimal-coded character reference as &#955;.

Note that unnecessary use of HTML character references may significantly reduce the readability of HTML. If the character encoding for a web page is chosen appropriately then HTML character references are usually only required for a few special characters. The characters &, < and > always need to be encoded, as noted above.\n