The Direct Marketing Association (DMA) is a U.S. trade organization which seeks to advance all forms of direct marketing.
The DMA was founded in 1917. It is based in the United States, but its members include companies from 53 other countries as well.
The purposes of the DMA are:
- Promoting direct marketing techniques and companies to consumers.
- Fighting negative images of the direct marketing industry.
- Providing training and professional development opportunities to marketers.
- Conducting industry research.
- Hosting networking conferences for marketers.