An entrepreneur is a business innovator who discovers or helps to market new products, services, or business models which are managed until they achieve proven profitability (market maturity). With emerging concepts in business theory such as stakeholders, The Tragedy of the Commons, and civil liability, care is required to accurately project and achieve net profits in new uncharted territories. Increasingly business entities in the United States are finding themselves liable for the damage done to other citizens or entities within the jurisdiction of U.S. Courts.

Nevertheless, entrepreneurship remains part of the legend of commercial success and renewal.