Erotic massage is the use of massage techniques for erotic purposes. Unlike therapeutic massage, where great care is taken to avoid sexual arousal, erotic massage has sexual arousal as a primary goal.

For example, instead of draping the subject's body with towels, an erotic massage is usually conducted with the subject naked. Areas of the body such as the areas around the groin and intimate parts of the body, which are normally not touched in therapeutic massage, will be touched in ways that increase sexual arousal.

Erotic massage is generally a lead-up to sexual intercourse or masturbation.

Erotic massage can be used as part of lovemaking, and its techniques can be used to enhance other sexual techniques.

It is also offered as a service by some massage parlours (not to be confused with establishments that offer only therapeutic massage.) In this case, erotic massage is considered to be a form of sex work. In many cases, these sorts of massage parlours are actually a front for prostitution.

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