This is an annotated list of important business theorists. It is in alphebetical order based on last name. To facilitate reading, only names are hyperlinked. For quck navigation, click on one of the letters:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Business theorists:

A

B

  • Charles Babbage - early scientific approach (1830s)
  • Chester Barnard - executive leadership (1920s, 1930s)
  • Jay Barney - resource based strategies (1980s, 1990s)
  • P. Blackett - operations research (1930s, 1940s)
  • Matthew Boulton - work methods (1800s)
  • R. Buzzell - PIMS study on market share (1970s, 1980s)

C

D

E

F

G

H

I

J

K

  • Robert Kaplan - balanced scorecard (1990s)
  • Philip Kotler - marketing management, marketing warfare (1970s, 1980s, 1990s)
  • John Kotter - leadership (1980s, 1990s)

L

  • Peter Lawrence - the Peter Principle (1970s)
  • E. Learned - SWOT analysis (1970s, 1980s)
  • W Leffingwell - office management (1910s)
  • Theodore Levitt - marketing (1960s, 1970s)
  • John Lintner - finance (1970s)

M

N

O

P

Q

R

  • Frederick Reichheld - the loyalty effect (1990s)
  • Al Reis - positioning theory (1980s)

S

  • Don Schultz - integrated promotional strategy (1990s)
  • Walter Scott - the psychology of personnel management (1920s)
  • Patricia Seybold - e-marketing, e-commerce (1990s)
  • Oliver Sheldon - the philosophy of business (1920s)
  • J. Sheth - business strategy (1990s)
  • Adrian Slywotzky - value migration (1990s)
  • Adam Smith - microeconomic foundations of business, specialization of labour (1770s)
  • the Soranzo brothers - journals and ledgers (1410s)

T

  • Frederick Winslow Taylor - Scientific Management (1900s)
  • Ordwat Tead - the psychology of industry (1910s)
  • Henry Towne - the science of management (1890s)
  • Jack Trout - positioning theory (1980s)

U

V

W

X

Y

Z

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