Main Page | See live article | Alphabetical index Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate your product from competing ones, personalization tries to make a unique product offering for each customer. Personalized marketing is most practical in interactive media such as the internet. A web site can track your interests and make suggestions for the future. Many sites help customers make choices by organizing information and prioritizing it based on the individuals preferences. In some cases, the product itself can be customized. See Also: information technology management management information systems management marketing e-marketing personal marketing orientation mass customization real-time pricing Finding related topics list of information technology management topics list of management topics list of computing topics list of marketing topics list of Internet topics list of economics topics list of finance topics list of accounting topics list of human resource management topics list of business law topics list of production topics list of business ethics, political economy, and philosophy of business topics list of business theorists list of economists list of corporate leaders list of companies This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.