Seduction is the process of one person deliberately enticing another person into an act. The word has a negative connotation, either seriously or mildly (and also used jokingly), and may refer to an act that the other may later regret and/or would normally not want to do.

Sexual seduction

The most common example is inducing sexual desire in order to persuade someone to have sexual intercourse. The term is generally used to imply that the seducer is acting out of a motive other than love for the seducee, while that would normally be a requirement for the latter. Seduction is seen by some people as a short-cut for obtaining sex without having to master the art of social interaction, and by others as a way of using sex to manipulate other people.

Myths and legends have many accounts of sexual seduction, and describe a number of gods of seduction and romance. Legendary seducers include Zeus, Krishna and Don Juan, and legendary victims of seduction include Leda.

Giacomo Casanova (1725 - 1798) was a famous 18th century seducer, whose name has become synonymous with seduction.

Moral seduction

Other forms of seduction include seduction into crime or immorality. Some religions have accounts of evil spirits who seduce innocents into wrongdoing.

A related term is temptation; advertising, nice packaging, etc. are meant to make products tempting; in some contexts it refers to evil that is tempting, e.g. in the Lord's Prayer.

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